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title authors / eds. year type  
 
Easy Like a Sunday Morning Antonia Erz, Bo ... 2012 journal paper
   
"It´s innovative - I like it!": Exploring Consumers´ ... Antonia Erz 2010 presentation
   
Advertising New Products Antonia Erz, Tor... 2010 conference paper
   
Business Strategies of Treacy and Wiersema: The Impac... Silke Mühlmeier,... 2009 conference paper
   
What makes an innovation innovative? - The interplay ... Antonia Erz 2009 presentation
   
Employer Branding - Ein konzeptioneller Ansatz zur ma... Anja Forster, An... 2008 book chapter
   
Weg vom negativen Branchenimage Antonia Erz, Sve... 2008 journal paper
   
Kollaboration im Web 2.0 Antonia Erz, Tor... 2008 book chapter
   
 
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