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publications

titolo autori / ed. year tipo  
 
Easy Like a Sunday Morning Antonia Erz, Bo ... 2012 Journal paper
   
"It´s innovative - I like it!": Exploring Consumers´ ... Antonia Erz 2010 presentazione
   
Advertising New Products Antonia Erz, Tor... 2010 papier de conférence
   
Business Strategies of Treacy and Wiersema: The Impac... Silke Mühlmeier,... 2009 papier de conférence
   
What makes an innovation innovative? - The interplay ... Antonia Erz 2009 presentazione
   
Employer Branding - Ein konzeptioneller Ansatz zur ma... Anja Forster, An... 2008 capitolo libro
   
Weg vom negativen Branchenimage Antonia Erz, Sve... 2008 Journal paper
   
Kollaboration im Web 2.0 Antonia Erz, Tor... 2008 capitolo libro
   
 
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