|Volltext etc.||Volltext nicht hinterlegt|
Purpose – Addresses the effects of retail out-of-stocks from a
Service-Dominant (S-D) logic view.
Design/methodology/approach – Conceptual, combining classic S-D logic research with recent research of S-D logic in supply chains, and applying this to out-of-stocks in a retail setting of fast-moving consumer goods.
Findings – This article unveils out-of-stocks as emergent operant resources that alter and attenuate value creation across manufacturers, retailers, shoppers, users and their networks. It develops a model of value co-creation where manufacturer supply and shopper/user demand meet in the retailer’s realm. Differentiating between shopper and user in a sequential model of value creation, it identifies the shopper as an active entity whose response to out-of-stocks redistributes value within the retail service ecosystem. An additional model is developed that illustrates the novel costs of an out-of-stock as uncovered by the S-D logic perspective, allowing retailers and manufacturers to align their interests in improving on-shelf availability.
Research limitations/implications – Moving distribution thought and management towards a goal of service provision, this article suggests three logistics research possibilities: retailer-manufacturer misalignment, spatio-temporal supply-demand mismatch, and shopper-user interaction.
Practical implications – This article shows how the S-D perspective can bring previously misaligned incentives of supply chain actors into alignment. Previous goods-dominant research showed little common ground for manufacturers and retailers to jointly improve on-shelf availability. The S-D logic view demonstrates compelling rationale for both parties’ involvement.
Originality/value – Extends S-D logic literature by considering value attenuation through failures in physical distribution and logistics management, adding that non-availability causes operand resources to become operant and attenuate/redistribute value. Extends the out-of-stock literature by providing a theoretical foundation, and by showing the ecosystem effects of out-of-stocks.
|Typ||Artikel (wissenschaftliche Zeitschrift)|
service-dominant logic, on-shelf availability, value attenuation
|Projekt||Demand-based on-shelf availability|
|Art des Artikels||Journal Artikel|
|Zeitschrift||International Journal of Physical Distribution & Logistics Management|
|Verlag||Emerald Group Publishing Limited (Bingley UK)|
|Jahrgang bzw. Volume||44|
|Nummer bzw. Issue||1/2|
|Profilbereich||SoM - Business Innovation|
|Zitation||Ehrenthal, Joachim C.F. ; Gruen, Thomas W. ; Hofstetter, Joerg S.: Value Attenuation and Retail Out-of-Stocks : A Service-Dominant Logic Perspective. In: International Journal of Physical Distribution & Logistics Management 44 (2014), Nr. 1/2, S. 39-57, DOI:10.1108/IJPDLM-02-2013-0028.|