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A Marketing Approach to Financial Disclosure Narratives : Relevance of Market-Based Intangibles in Earnings Conference Calls

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versione breve
   
tipo dissertazione (English)
   
parole chiave
   
university Universitaet St. Gallen
perito Prof. Dr. Sven Reinecke, Prof. Dr. Günter Müller-Stewens
Editore Rosch Druck (Schesslitz)
data di apparenza 2011
citation Ebersbach, L. (2011). A Marketing Approach to Financial Disclosure Narratives: Relevance of Market-Based Intangibles in Earnings Conference Calls, Universitaet St. Gallen, Thesis. Schesslitz: Rosch Druck.