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Premium-Markenpositionierung am Point of Sale

Reto Bazzi, Martin Melzer & Lydia Ebersbach

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abstract
   
type journal paper
   
keywords
   
language Deutsch
kind of paper journal article
date of appearance 1-6-2010
journal Marketing Review St.Gallen
publisher Gabler
ISSN 1865-6544
number of issue 4
page(s) 20-25
review double-blind review
   
citation Bazzi, R., Melzer, M., & Ebersbach, L. (2010). Premium-Markenpositionierung am Point of Sale. Marketing Review St.Gallen(4), 20-25.