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Premium-Markenpositionierung am Point of Sale

Reto Bazzi, Martin Melzer & Lydia Ebersbach

fulltext etc. no fulltext attached
versione breve
   
tipo Journal paper
   
parole chiave
   
lingua Deutsch
kind of paper journal article
data di apparenza 1-6-2010
giornale Marketing Review St.Gallen
Editore Gabler
ISSN 1865-6544
numero del giornale 4
pagine 20-25
review double-blind review
   
citation Bazzi, R., Melzer, M., & Ebersbach, L. (2010). Premium-Markenpositionierung am Point of Sale. Marketing Review St.Gallen(4), 20-25.