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Instrumental CSR and Reputation Management : Top Management Rationales for Sustainable Business Practices

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abstract Business and society theory differentiates between altruistic or instrumental motivations for companies' CSR programs. Since a good corporate reputation contributes to productive stakeholder relations, and thereby sustainable financial success, reputation management may well be an important instrumental driver of CSR efforts. This paper will present the findings from a series of in-depth interviews with 23 executives of companies operating in Switzerland. The purpose of our study was to establish the prevalence of instrumental motives among executives' considerations of CSR. We will show that instrumental motives are in fact the dominant drivers of CSR expenditures, and that fostering a good reputation is a core element of these motives.
   
type conference paper (English)
   
keywords Corporate Social Responsibility, Reputation Management, Executives
   
name of conference 13th International Conference on Reputation, Brand, Identity & Competitiveness (Amsterdam)
date of conference 28-5-2009
page(s) 30
publisher Reputation Institute
review double-blind review
   
citation Etter, M., Hoffmann, C. P., & Meckel, M. (2009). Instrumental CSR and Reputation Management: Top Management Rationales for Sustainable Business Practices. In , pp.30: Reputation Institute.