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Me, Myself and My Team : How communications teams can harness the power of online impression management

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abstract The article is a short piece based on our EACD survey on the identity management practices of marketing and communication professeionals on how communications teams can harness the power of online impression management
   
type article
   
keywords Social Media, Digital Identities, Impression Management
   
language English
date of appearance 1-5-2012
journal Communication Director
publisher Helios Media (Brussels)
volume of journal 2012
number of issue 02
page(s) 34-37
profile area SoM - Business Innovation
citation Fieseler, C., Meckel, M., & Ranzini, G. (2012). Me, Myself and My Team: How communications teams can harness the power of online impression management. Communication Director, 02(2012), 34-37.