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Intention Formation in Social Entrepreneurship : An Empirical Application of the Theory of Planned Behavior

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abstract Social entrepreneurship has gained momentum recently, both in academia and in practice (Mair et al., 2006). Social entrepreneurs are expected to act in a selfless manner and contribute to society, rather than primarily seek to maximize their own personal financial profit. Behavioral intentions, which are defined as the degree of commitment toward future behavior (Krueger, 1993), have been found to be best predictors of individual behavior. The behavioral activities of social entrepreneurs cannot be understood without knowledge about the specific antecedents of their intention formation (Ajzen, 1991). Nevertheless, rigorous research on the dynamics and processes specific to social entrepreneurship remains scarce.
Entrepreneurship requires taking action; with absence of intention, action is unlikely (Krueger, 2000). We review the entrepreneurial intentions literature and present a model for intention formation in the context of social entrepreneurship. Subsequently, we present our sample as well as findings from our adopted and applied model of social entrepreneurial intention formation (Krueger et al., 2000; Mair and Noboa, 2005). Then we present the methods and the results. Finally, we discuss the implications of our study for future research and practice.
   
type conference paper (English)
   
keywords
   
name of conference 15. Annual Interdisciplinary Entrepreneurship Conference (St. Gallen/Z├╝rich)
date of conference 2-11-2011
title of proceedings G-Forum Annual Conference 2011
publisher Conventus Congressmanagement (Jena)
review double-blind review
   
profile area SoM - Business Innovation
citation Forster, F., & Grichnik, D. (2011). Intention Formation in Social Entrepreneurship: An Empirical Application of the Theory of Planned Behavior. In G-Forum Annual Conference 2011. Jena: Conventus Congressmanagement.