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Overweight and Self-Control Failure: Is There a Way Out?

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abstract Although consumers pursue long-therm health objectives, often short-term temptations affect individuals' food choices, which causes a self-control dilemma. Instead of following their own intentions, consumers find themselves guided by deep-rooted habits. This research examines whether it is possible to stimulate better food choices by combining economic and psychological approaches.
   
type conference paper (English)
   
keywords food choices, health objectives, overweight, self-regulation, monetary incentive
   
name of conference ACR Association for Consumer Research Conference (Jacksonville, USA)
date of conference 7-10-2010
title of proceedings Advances in Consumer Research
page(s) 3
volume / edition Vol.38
publisher ACR Association for Consumer Research (Duluth MN, USA)
review double-blind review
   
citation Rudolph, T., Glas, A., & Kenning, P. (2010). Overweight and Self-Control Failure: Is There a Way Out?. In Advances in Consumer Research, Vol.38, pp.3. Duluth MN, USA: ACR Association for Consumer Research.