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Behavioral Implications of the Transition Process from Products to Services

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abstract This paper attempts to provide a better understanding of behavioral processes and their impact on the transition from products to services. The objective was merely to explain behavioral dimension of transition. The paper indicates seven behavioral processes which play a critical role during the transition. Managerial service awareness and role understanding, as well as employee service awareness and role understanding seem to be the right triggers to change the behavioral processes in the desired manner. The main focus was on the German and Swiss machinery and medical equipment manufacturing industries.
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 25-3-2005
journal Journal of Business and Industrial Marketing
publisher Emerald (Bradford)
ISSN 0885-8624
volume of journal 20
number of issue 2/3
page(s) 70-78
review not reviewed
   
citation Gebauer, H., & Friedli, T. (2005). Behavioral Implications of the Transition Process from Products to Services. Journal of Business and Industrial Marketing, 20(2/3), 70-78.