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Entering the low-end markets: a new strategy for Swiss companies

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 5-8-2006
journal The Journal of Business Strategy
publisher Warren, Gorham & Lamont (Boston, MA)
ISSN 0275-6668
volume of journal 27
number of issue 5
page(s) 23-31
review blind review
   
citation Gebauer, H. (2006). Entering the low-end markets: a new strategy for Swiss companies. The Journal of Business Strategy, 27(5), 23-31.