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Business-to-business marketing as a key factor for increasing service revenue in China

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abstract The implicit logic for increasing service revenue starts with overcoming typical and, in some respects, limiting cultural characteristics. These characteristics limit business-to-business marketing for increasing service revenue. Monitoring the effects of Chinese culture and gaining an understanding of how they have to be managed provides some guidance for managers to generate high service revenues.
   
type journal paper
   
keywords
   
project Internationalisierungskonzepte für industrielle Dienstleistungen
language Deutsch
kind of paper journal article
date of appearance 20-2-2007
journal Journal of Business & Industrial Marketing
publisher Emerald Group Publishing Limited
volume of journal 22
number of issue 2
page(s) 126-137
review double-blind review
   
citation Gebauer, H., Wang, C., Beckenbauer, B., & Krempl, R. (2007). Business-to-business marketing as a key factor for increasing service revenue in China. Journal of Business & Industrial Marketing, 22(2), 126-137.