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Linking customer value drivers to product and service strategy configurations in product-manufacturing companies

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abstract Growing competitive intensity and international demand, more compre-hensive customer requirements, and higher market complexity drive more and more manufacturing firms to look for new ways of combining product and service business. Based on a case study approach, we analyze customer value creation in product-manufacturing firms by investigating value drivers from a supplier's perspective. We relate our investigation of value drivers to a taxonomy of product and service strategy combinations. Three strategy configurations are identified including differentiation and process-oriented services, cost leadership and operational services, and differen-tiation and research and development services.
   
type conference paper (English)
   
keywords
   
name of conference XVIII International RESER Conference (Stuttgart, Germany)
date of conference 25-9-2008
review external review
   
citation Fischer, T., Gebauer, H., & Fleisch, E. (2008). Linking customer value drivers to product and service strategy configurations in product-manufacturing companies. In .