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Organizational Design of International Service Business: How companies setup structures for worldwide success in service business

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abstract Moving from product business towards service international companies need to establish worldwide service organizations. Using action research techniques and analyzing selected companies in in-depth case studies we were able to identify different organizational setups for worldwide service structures. The analyzed companies differ in their success when moving on the transition-line from product-oriented business to services. We were able to identify four discrete types of organizational design for service business in foreign countries. Additionally this paper gives guidance for choosing the one or other type by including factors like strategic approach, service-offerings and behavioural tendencies in the different setups.
   
type conference paper (English)
   
keywords industrial service, international service organization, organizational design, service structures
   
name of conference ReSer (Stuttgart)
date of conference 26-9-2008
title of proceedings New horizons for the role and production of services
page(s) 151
publisher Mediendienstleistungen des Frauenhofer Informationszentrum IRB (Stuttgart)
ISBN 978-3-8167-7786-1
review internal review
   
citation Puetz, F., Gebauer, H., & Fleisch, E. (2008). Organizational Design of International Service Business: How companies setup structures for worldwide success in service business. In New horizons for the role and production of services, pp.151. Stuttgart: Mediendienstleistungen des Frauenhofer Informationszentrum IRB. - ISBN 978-3-8167-7786-1.