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Success factors for product and service strategy configurations in manufacturing companies

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abstract Based on case studies, three configurations of product and service strategy configurations were identified. Strategy on product side was quality leadership for all considered cases. On service side, strategies included after-sales service providers, customer support service providers and outsourcing partners. For each configuration, we derived several success factors and hurdles by comparing successful practice companies with unsuccessful companies. The findings add to the existing literature on product and service strategies by indicating several factors that play critical roles in product and service strategy configurations. Also, our results shall give managers some valuable insights in successful practices and guidance on how to succeed with product and service strategy combinations. There are clear limitations of our findings. On the one hand, they result from focusing on German and Swiss manufacturing companies. On the other hand, they are due to the limited number of cases and product and service strategy configurations investigated.
   
type book chapter (English)
   
keywords
   
book title New horizons for the role and production of services
date of appearance 2008
publisher Mediendienstleistungen des Fraunhofer Informationszentrum IRB (Stuttgart)
page(s) 32-33
citation Fischer, T., Gebauer, H., & Fleisch, E. (2008). Success factors for product and service strategy configurations in manufacturing companies. In New horizons for the role and production of services (pp. 32-33). Stuttgart: Mediendienstleistungen des Fraunhofer Informationszentrum IRB.