|fulltext etc.||no fulltext attached|
This article answers following research question: How does the focus
of attention and situated attention contribute to the formulation
and implementation of the service orientation in the business
Structural equation modelling is used as a research methodology.
This paper suggests that the formation and implementation of service orientation in the business strategy is influenced strongly by managerial attention.
The results suggest that a survey is suitable to investigate managerial cognition and attention, but future research should benefit from obtaining data on managerial attention through interviews or secondary data such as company documents.
The main effect on strategy implementation and the moderating role of situated attention suggest that managers should be aware of the potential inertia by implementing a service-oriented business strategy. The main effects for strategy formulation suggest that the formulation of a service-oriented business strategy is triggered through decreasing product margins in the case of product-oriented companies, whereas it is triggered by increasing customer expectations for service-oriented companies.
The study examines the moderating effects of focus of managerial attention and situated management attention on the service orientation on the business strategy.
Attention-based theory, service business in manufacturing companies, service orientation, business strategy
|kind of paper||journal article|
|date of appearance||27-1-2009|
|journal||Journal of Managerial Psychology|
|volume of journal||24|
|number of issue||1|
|citation||Gebauer, H. (2009). An attention-based view on service orientation in the business strategy of manufacturing companies. Journal of Managerial Psychology, 24(1), 79-98.|