University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Manipulating Country-of-Origin Information: Consumer Attitudes and Quality Perceptions towards Luxury Brands

fulltext etc. no fulltext attached
abstract Best Paper Award in Consumer Behaviour Track
   
type conference paper (English)
   
keywords
   
name of conference The Academy of Marketing Conference ‘Shaping Theory into Practice’ (London, UK)
date of conference 1-7-2007
review double-blind review
   
citation Glamheden, H. A., Falkenberg, A. D., & Chong, L. C. (2007). Manipulating Country-of-Origin Information: Consumer Attitudes and Quality Perceptions towards Luxury Brands. In .