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Value-attenuation in distribution networks : Insights from a service dominant-logic perspective on retail out-of-stocks

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abstract This conceptual article examines the effects of out- of-stock items through the Service-Dominant (S-D) logic lens. Combining classic S-D logic research with recent applications of S-D logic in supply chains, this article examines the role that out-of-stock items play in value attenuation throughout the supply chain and its networks of actors. It presents a model of value co-creation where the brand manufacturer and customer demand meet in the retailer’s realm for the “first moment of truth,” and then develops a model of the total costs of a stock-out that are uncovered by the S-D logic perspective. It concludes with managerial implications showing how this perspective can bring previously misaligned incentives of supply chain actors into alignment.
   
type conference paper (English)
   
keywords On-shelf availability, value attenuation, Service-Dominant logic
   
project Seasonality effects in retail supply chains
name of conference 2012 AMA Winter Marketing Educators' Conference (St. Petersburg, FL)
date of conference 18-2-2012
title of proceedings 2012 AMA Winter Marketing Educators' Conference Proceedings, Volume 23
page(s) 133
publisher AMA
review double-blind review
   
profile area SoM - Business Innovation
citation Ehrenthal, J. C., Gruen, T. W., & Hofstetter, J. S. (2012). Value-attenuation in distribution networks: Insights from a service dominant-logic perspective on retail out-of-stocks. In 2012 AMA Winter Marketing Educators' Conference Proceedings, Volume 23, pp.133: AMA.