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Value-attenuation in service-dominant logic

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abstract
   
type conference paper (English)
   
keywords On-shelf availability; Service-Dominant logic; value attenuation
   
name of conference Colloquium on European Retail Research (CERR 2012) (Paris, France)
date of conference 3-5-2012
title of proceedings Book of Proceedings CERR 2012
page(s) 102
publisher ESSCA (Paris, France)
review double-blind review
   
profile area SoM - Business Innovation
citation Ehrenthal, J. C., Gruen, T. W., & Hofstetter, J. S. (2012). Value-attenuation in service-dominant logic. In Book of Proceedings CERR 2012, pp.102. Paris, France: ESSCA.