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title authors / eds. year type  
 
Managing Across Substitute Categories Jens Keller 2010 conference paper
   
Managing Across Substitute Categories Jens Keller, Koe... 2010 conference paper
   
Managing across substitute categories Jens Keller, Koe... 2009 conference paper
   
Kennzahlengestützte Steuerung digitaler Kommunikation... Christian Bachem... 2008 book chapter
   
Structural dynamics of competition and its effects on... Jens Keller, Sve... 2008 conference paper
   
Strategisches Kundenwertcontrolling - Eine konzeption... Jens Keller, Sve... 2007 journal paper
   
Lifestyle-Medien und Implikationen für die Unternehme... Jens Keller 2007 book chapter
   
Role of Customer Equity Metrics within Strategic Decisions Jens Keller, Sve... 2007 working paper
   
Optimal Channel Introduction Strategies by Incorporat... Jens Keller, Mat... 2007 conference paper
   
The Impact of Competitive Environment on Channel Intr... Jens Keller, Mat... 2007 working paper
   
Messung der Effizienz von Verkaufsniederlassungen Herrmann Diller,... 2006 book chapter
   
Strategisches Kundenwert-Controlling Jens Keller, Sve... 2006 book chapter
   
Generating Intrinsic Customer Value: Examples from Wa... Candice Hollenbe... 2006 journal paper
   
 
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