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Strategisches Kundenwert-Controlling


   
type book chapter (Deutsch)
   
keywords
   
book title Handbuch Marketingcontrolling
date of appearance 2006
publisher Gabler (Wiesbaden)
volume / edition 2006
ISBN 978-3-409-14286-1
page(s) 253-282
citation Keller, J., & Reinecke, S. (2006). Strategisches Kundenwert-Controlling. In Handbuch Marketingcontrolling (pp. 253-282). Wiesbaden: Gabler. - ISBN 978-3-409-14286-1.