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Managing Across Substitute Categories

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abstract
   
type conference paper (English)
   
keywords
   
name of conference 39th EMAC Annual Conference 2010 (Copenhagen)
date of conference 1-6-2010
title of proceedings The Six Senses: The essentials of marketing
publisher EMAC European Marketing Academy (BrĂ¼ssel)
review not reviewed
   
citation Keller, J. (2010). Managing Across Substitute Categories. In The Six Senses: The essentials of marketing. BrĂ¼ssel: EMAC European Marketing Academy.