University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

Corporate behaviour vs. brand behaviour - Towards an integrated view?

Tim Brexendorf & Joachim Kernstock

fulltext etc. no fulltext attached
abstract
   
type conference paper (English)
   
keywords
   
name of conference 9th International Symposium of the International Corporate Identity Group (ICIG): Corporate marketing and the branding of the organisation (Edinburgh)
date of conference 22-3-2007
review external review
   
citation Brexendorf, T., & Kernstock, J. (2007). Corporate behaviour vs. brand behaviour - Towards an integrated view?. In .