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Understanding stakeholder interaction within Corporate Brand Management

Tim Brexendorf & Joachim Kernstock

fulltext etc. no fulltext attached
abstract
   
type conference paper (English)
   
keywords Brand, Corporate Brand Management, Stakeholder Management
   
name of conference 11th ICIG (International Corporate Identity Group) Conference (Brighton)
date of conference 6-3-2008
review blind review
   
citation Brexendorf, T., & Kernstock, J. (2008). Understanding stakeholder interaction within Corporate Brand Management. In .