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Understanding the Green Energy Consumer

Kurzfassung A threefold increase in crude oil prices over the last five years, growing concern about climate change, and public policies promoting renewable energy have begun to cause a fundamental transformation of the housing industry. In this phase of discontinuous change, it is essential for both incumbent heating marketers as well as new entrants to understand shifting customer preferences. This article provides critical insights for successful creation of customer value with new residential energy technologies.
   
Typ Artikel (wissenschaftliche Zeitschrift)
   
Schlagwörter (Tags)
   
Projekt Micropower in residential buildings – An integrated analysis of consumer preferences, marketing strategies and emerging business models
Sprache Englisch
Art des Artikels Journal Artikel
Erscheinungsdatum 12-8-2008
Zeitschrift Marketing Review St.Gallen
Verlag Gabler (Wiesbaden)
ISSN 1865-6544
Nummer bzw. Issue 4
Seite(n) 12-16
Review Double-Blind Review
   
Zitation Kaenzig, Josef ; Wüstenhagen, Rolf: Understanding the Green Energy Consumer. In: Marketing Review St.Gallen (2008), Nr. 4, S. 12-16.