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Understanding the Green Energy Consumer

version abrégée A threefold increase in crude oil prices over the last five years, growing concern about climate change, and public policies promoting renewable energy have begun to cause a fundamental transformation of the housing industry. In this phase of discontinuous change, it is essential for both incumbent heating marketers as well as new entrants to understand shifting customer preferences. This article provides critical insights for successful creation of customer value with new residential energy technologies.
   
Genre Journal paper
   
mot-clé
   
Projet Micropower in residential buildings – An integrated analysis of consumer preferences, marketing strategies and emerging business models
langue English
kind of paper journal article
date de sortie de la publication 12-8-2008
journal Marketing Review St.Gallen
maison d'édition Gabler (Wiesbaden)
ISSN 1865-6544
numéro du journal 4
page(s) 12-16
Review Double-Blind Review
   
citation Kaenzig, J., & Wüstenhagen, R. (2008). Understanding the Green Energy Consumer. Marketing Review St.Gallen(4), 12-16.