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Understanding the Green Energy Consumer

versione breve A threefold increase in crude oil prices over the last five years, growing concern about climate change, and public policies promoting renewable energy have begun to cause a fundamental transformation of the housing industry. In this phase of discontinuous change, it is essential for both incumbent heating marketers as well as new entrants to understand shifting customer preferences. This article provides critical insights for successful creation of customer value with new residential energy technologies.
   
tipo Journal paper
   
parole chiave
   
progetto Micropower in residential buildings – An integrated analysis of consumer preferences, marketing strategies and emerging business models
lingua English
kind of paper journal article
data di apparenza 12-8-2008
giornale Marketing Review St.Gallen
Editore Gabler (Wiesbaden)
ISSN 1865-6544
numero del giornale 4
pagine 12-16
review double-blind review
   
citation Kaenzig, J., & Wüstenhagen, R. (2008). Understanding the Green Energy Consumer. Marketing Review St.Gallen(4), 12-16.