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Marketing Innovation Lab: Management von Marketinginnovationen bei der BMW Group

Marcus Schögel, Markus Koch, Kai Kruthoff, Stefan Borbe & Sonal Kumar

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abstract
   
type article
   
keywords
   
language Deutsch
date of appearance 2003
journal Marketingtrends erkennen und gestalten
publisher Thexis (St. Gallen)
number of issue 1
page(s) 29-34
citation Schögel, M., Koch, M., Kruthoff, K., Borbe, S., & Kumar, S. (2003). Marketing Innovation Lab: Management von Marketinginnovationen bei der BMW Group. Marketingtrends erkennen und gestalten, 1, 29-34.