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Corporate Strategy at the Crossroads? Inductive Derivation of a Consensus and Comprehensive Definition

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abstract While research in corporate strategy has gained importance over the past five decades, today this sub-field of strategic management is very fragmented and lacks a coherent agenda. Based on a large-scale content analysis of the abstracts of 383 articles published in the top 50 management journals from 1955 to 2008, we inductively develop a consensus and comprehensive definition of corporate strategy. More precisely, drawing upon a distinctive vocabulary obtained by word frequency analysis, three renowned strategic management scholars derive conceptual elements, which we consolidate into a new definition of corporate strategy. The findings indeed suggest that existing definitions of corporate strategy are often ambiguous and too narrow. Contributing to the sub-field's advancement, the new definition serves as a framework that guides future corporate strategy research.
   
type conference paper (English)
   
keywords Corporate strategy, academic communities, content analysis, definition
   
name of conference SMS 32nd Annual International Conference (Prague)
date of conference 6-10-2012
title of proceedings Strategy in Transition
page(s) 1-5
publisher SMS Strategic Management Society (Chicago)
review double-blind review
   
profile area SoM - Responsible Corporate Competitiveness (RoCC)
citation Kunisch, S., & Menz, M. (2012). Corporate Strategy at the Crossroads? Inductive Derivation of a Consensus and Comprehensive Definition. In Strategy in Transition, pp.1-5. Chicago: SMS Strategic Management Society.