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A New Look for the Head Office: Corporate Headquarters Redesigns during Times of Crisis

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abstract Companies appear to have adopted a new perspective on the role of their corporate headquarters (CHQ). Instead of considering it a cost factor that can be easily slashed, companies seem to have recognized the need for a stronger corporate hand. By analyzing recent patterns of CHQ change, this article provides valuable lessons on how companies handle this conflict between CHQ cost efficiency and value contribution.
Snapshot
Full Article
   
type journal paper
   
keywords corporation, corporate headquarters, corporate strategy, strategic change, corporate parent, economic downturn
   
language English
kind of paper journal article
date of appearance 14-10-2012
journal Performance Journal
publisher Ernst & Young (UK)
volume of journal 4
number of issue 4
page(s) 10-21
review internal review
   
profile area SoM - Responsible Corporate Competitiveness (RoCC)
citation Kunisch, S., Schimmer, M., & Müller-Stewens, G. (2012). A New Look for the Head Office: Corporate Headquarters Redesigns during Times of Crisis. Performance Journal, 4(4), 10-21.