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From grey to silver : managing the demographic change successfully

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Demographic change is one of the most crucial issues of our time. This book sheds light on the demographic implications companies face. Based on an integrated framework, the book investigates three important perspectives: An economic and social perspective helps organisations and managers better understand the basic parameters of demographic change and its influences on the labour market. A human resources and leadership perspective reveals how age management can help retain employees of different age groups as motivated and productive workforce members. An innovation and marketing perspective examines how companies can exploit the potentials that senior customers offer.

A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organizational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights.
   
type book (English)
   
keywords Demographic change, demographic developments, ageing workforce, labour market, HR and leadership, marketing and innovation, silver market
   
date of appearance 2011
publisher Springer (Berlin)
ISBN 978-3-642-15593-2
page(s) 223
profile area SoM - Responsible Corporate Competitiveness (RoCC)
citation Kunisch, S. (Ed.), Böhm, S. A. (Ed.), & Boppel, M. (Ed.) (2011). From grey to silver: managing the demographic change successfully. Berlin: Springer. - ISBN 978-3-642-15593-2.