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Predicting Online Travel Purchases : The Case of Switzerland

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abstract This paper examines why and under what conditions prospective travelers complete their bookings through online services compared to other methods. The study is based on a repre-sentative survey within 1,898 Swiss households, recording their travel behavior during the entire year 2007. The results show that the likelihood of booking online increases if someone is drawn to a website to gather information in the first place, and if the product sold through the website is transparent and well-understood (either per se or because the customer is familiar with the product), or if any other booking-related communication would impose a financial charge, independent of the socio-demographic background of the prospective traveler.
   
type conference paper (English)
   
keywords Online, Internet, Travel Booking, Switzerland
   
project Travel Market Switzerland
name of conference 2011 ttra 42th Annual International Conference (London, Ontario)
date of conference 19-6-2011
title of proceedings ttra 2011 Proceedings
publisher travel & tourism research association (Whitehall MI)
review double-blind review
   
citation Laesser, C. (2011). Predicting Online Travel Purchases: The Case of Switzerland. In ttra 2011 Proceedings. Whitehall MI: travel & tourism research association.