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Predicting Online Travel Purchases : The Case of Switzerland

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version abrégée This paper examines why and under what conditions prospective travelers complete their bookings through online services compared to other methods. The study is based on a repre-sentative survey within 1,898 Swiss households, recording their travel behavior during the entire year 2007. The results show that the likelihood of booking online increases if someone is drawn to a website to gather information in the first place, and if the product sold through the website is transparent and well-understood (either per se or because the customer is familiar with the product), or if any other booking-related communication would impose a financial charge, independent of the socio-demographic background of the prospective traveler.
   
Genre papier de conférence (English)
   
mot-clé Online, Internet, Travel Booking, Switzerland
   
Projet Travel Market Switzerland
nom de la conférence 2011 ttra 42th Annual International Conference (London, Ontario)
date de la conférence 19-6-2011
title of proceedings ttra 2011 Proceedings
maison d'édition travel & tourism research association (Whitehall MI)
Review Double-Blind Review
   
citation Laesser, C. (2011). Predicting Online Travel Purchases: The Case of Switzerland. In ttra 2011 Proceedings. Whitehall MI: travel & tourism research association.