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Identifying casino patrons from the tourism market

Catherine Prentice & Christian Laesser

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version abrégée In order to provide market insight into diversification of casino visitors, this study intends to identify the travel pattern, travel motivation and demographic characteristics of tourists who include casinos in their travel itinerary, and to what extent, these variables affect their decision of visiting casinos during their vacation. Study subject and data base is the Swiss travel market, a notably mature market in terms of buying environment, buying power as well as sophistication of consumers. The results of the analysis reveal a number of significant differences between tourist gamblers and the 'average' travellers, including a number of socio-demographics, choice of destination, type of accommodation, travel motivation, travel information sources. No differences were identified with regard to gender and size of household.
   
Genre papier de conférence (English)
   
mot-clé Casino, travel behaviour, Swiss travel market
   
Projet Travel Market Switzerland
nom de la conférence CAUTHE 2012 (Melbourne)
date de la conférence 7-2-2012
title of proceedings The new golden age of tourism and hospitality; Book 2; Proceedings of the 22nd Annual Conference
page(s) 497-500
maison d'édition La Trobe University (Melbourne)
ISBN 9780987050724
Review Double-Blind Review
   
citation Prentice, C., & Laesser, C. (2012). Identifying casino patrons from the tourism market. In The new golden age of tourism and hospitality; Book 2; Proceedings of the 22nd Annual Conference, pp.497-500. Melbourne: La Trobe University. - ISBN 9780987050724.