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Identifying casino patrons from the tourism market

Catherine Prentice & Christian Laesser

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versione breve In order to provide market insight into diversification of casino visitors, this study intends to identify the travel pattern, travel motivation and demographic characteristics of tourists who include casinos in their travel itinerary, and to what extent, these variables affect their decision of visiting casinos during their vacation. Study subject and data base is the Swiss travel market, a notably mature market in terms of buying environment, buying power as well as sophistication of consumers. The results of the analysis reveal a number of significant differences between tourist gamblers and the 'average' travellers, including a number of socio-demographics, choice of destination, type of accommodation, travel motivation, travel information sources. No differences were identified with regard to gender and size of household.
   
tipo papier de conférence (English)
   
parole chiave Casino, travel behaviour, Swiss travel market
   
progetto Travel Market Switzerland
nome della conferenza CAUTHE 2012 (Melbourne)
data della conferenza 7-2-2012
editore dei proceedings The new golden age of tourism and hospitality; Book 2; Proceedings of the 22nd Annual Conference
pagine 497-500
Editore La Trobe University (Melbourne)
ISBN 9780987050724
review double-blind review
   
citation Prentice, C., & Laesser, C. (2012). Identifying casino patrons from the tourism market. In The new golden age of tourism and hospitality; Book 2; Proceedings of the 22nd Annual Conference, pp.497-500. Melbourne: La Trobe University. - ISBN 9780987050724.