|fulltext etc.||no fulltext attached|
This article introduces the concept of customer value as a driving factor for continued growth in demand and eliminates a subversion
of the customer-value theory for the air-transport industry. This theoretical framework includes risk as subcomponents of perceived
relative benefits as well as perceived relative costs. Based on data of a survey the weight of the different influential factors is evaluated.
Management implications as well as methodological learning for the measurement of customer value are derived. The key conclusion
thereby is that a stronger focus on customer value will be a key challenge of airline management. Important developments take place at
the lower and upper end of the price and quality ranges. Thereby the orientation should be directed by the real, often hidden and not only
to the stated preferences of customers.
r 2006 Elsevier Ltd. All rights reserved.
Air travel; Customer value; Discrete choice analysis
|kind of paper||journal article|
|date of appearance||26-1-2007|
|journal||Journal of Air Transport Management|
|volume of journal||13|
|number of issue||1|
|citation||Wittmer, A., Laesser, C., & Bieger, T. (2007). What is driving continued growth in demand for air travel? Customer value of air transport. Journal of Air Transport Management, 13(1), 31-36.|