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Coordinating Growth Initiatives in Multi-Unit Firms

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abstract Realising corporate growth remains a challenging task for most firms. In this paper, we examine how multi-unit corporations can effectively coordinate the evolution of their growth initiatives. Based upon research on coordination, we identify four ideal modes that corporations can adopt as a means to dealing with their growth ambitions. We label these four: agenda-setting, context-setting, directing and self-organising. We show how these coordination modes represent different options for corporate management and have different implications for the role split between top managers and managers on subsequent levels. We illustrate them by using primary and secondary data from 51 corporations based in Europe, North America and Asia. Each mode is connected with particular managerial challenges and is most effective in combination with specific context factors. Practitioners can use these insights to deliberately apply an appropriate coordination mode for their growth initiatives.
   
type journal paper
   
keywords strategic initiatives; growth; multi-unit firms; coordination; control; coordination modes; centralization; formalization; informal social relations
   
project Strategy Making and Strategic Initiatives
language English
kind of paper journal article
date of appearance 1-2-2010
journal Long Range Planning
publisher Elsevier (Amsterdam)
ISSN 0024-6301
ISSN (online) 1873-1872
DOI 10.1016/j.lrp.2009.10.002
volume of journal 43
number of issue 1
page(s) 6-32
review double-blind review
   
citation Lechner, C., & Kreutzer, M. (2010). Coordinating Growth Initiatives in Multi-Unit Firms. Long Range Planning, 43(1), 6-32, DOI:10.1016/j.lrp.2009.10.002.