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Strategic initiatives: past, present and future

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In this chapter, we display the current disciplinary knowledge on strategic initiatives and outline future research areas. We begin with definitions of the concept, its various types and classifications, and describe several research streams focusing on them. Then, we propose an organizing framework for elaborating research on strategic initiatives and discuss in detail its single elements. We close by outlining future research opportunities.
   
type book chapter (English)
   
keywords strategic initiatives; review; strategy process; strategic renewal
   
book title Handbook of Research on Strategy Process
editor Franz-Willi Kellermanns, Pietro Mazzola, P.
date of appearance 2011
publisher Edward Elgar (Cheltenham)
ISBN 978-1-8484-4044-9
page(s) 283-303
citation Lechner, C., & Kreutzer, M. (2011). Strategic initiatives: past, present and future. In Kellermanns, F. W., & Mazzola, P., P. (Eds.), Handbook of Research on Strategy Process (pp. 283-303). Cheltenham: Edward Elgar. - ISBN 978-1-8484-4044-9.