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The race for new e-business models

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abstract Presents an excerpt from a case study written by the Allianz Management Institute with Christoph Lechner, Karolin Marx and Günter Müller-Stewens of the University of Saint Gallen.
   
type journal paper
   
keywords Case study; Allianz; e-business model
   
language English
kind of paper journal article
date of appearance 1-12-2003
journal European Business Forum
publisher European Business Forum (London)
ISSN 1469-6460
number of issue 16
page(s) 65-69
review double-blind review
   
citation Lechner, C., Marx, K., & Müller-Stewens, G. (2003). The race for new e-business models. European Business Forum(16), 65-69.