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Theo Lieven

title authors / eds. year type  
 
Measuring Willingness to Pay by Means of the Trade-of... Theo Lieven, Sil... 2013 journal paper
   
You Sexy Thing: Product Design as a Source of Product... Miriam Van Tilbu... 2013 presentation
   
Brand Communication Based on Brand Gender Miriam Van Tilbu... 2012 conference paper
   
Sex Matters Theo Lieven, Jan... 2011 conference paper
   
On the Appropriateness of the Assignment of Human Per... Theo Lieven, Mir... 2011 conference paper
   
Sex matters: The Effect of Brand Gender on Brand Equity Theo Lieven, And... 2011 journal paper
   
Buyer Monitoring by Tipping as an Instrument to Ensur... Miriam Van Tilbu... 2011 conference paper
   
Emotionales Erleben der Markenpersönlichkeit durch ve... Theo Lieven, Tor... 2011 book chapter
   
Who will buy electric cars? An empirical study in Germany Theo Lieven, Sil... 2011 journal paper
   
 
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