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title authors / eds. year type  
 
Cross-Divisional Orientation Oliver Malms, Ch... 2011 journal paper
   
A Salesperson's Cross-Functional Orientation Oliver Malms 2010 conference paper
   
Antecedents of a cross-functional orientation and the... Oliver Malms, Ch... 2009 conference paper
   
Synergien nutzen durch Cross-Selling Oliver Malms 2009 article
   
Komplexität in Marketing und Verkauf: Gemeinsame Aufg... Wolfgang Jenewei... 2008 article
   
Cross-Selling Potenziale - Nachhaltiges Wachstum real... Oliver Malms, Ch... 2008 article
   
Antecedents and Mediators of Cross-Selling Success Oliver Malms, Ch... 2008 conference paper
   
 
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