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title authors / eds. year type  
 
Employer Branding as a Central Construct for a Compan... Tobias Schlager,... 2010 conference paper
   
2050: Megatrends, Alltagswelten, Zukunftsmärkte Peter Maas, Joel... 2010 working report
   
I·VW-Vertriebsmonitor Peter Maas, Mare... 2010 article
   
Management von Nachhaltigkeit in der Assekuranz Peter Maas, Mare... 2010 article
   
Nachhaltigkeit und Versicherung Peter Maas, Mare... 2010 article
   
Customer Value bei Dienstleistungen Pascal Bühler, J... 2010 book chapter
   
Hohe Erwartungen Joel-Luc Cacheli... 2009 article
   
Dynamics of Customer Value: How does the financial cr... Peter Maas, Pasc... 2009 conference paper
   
Antecedents and Consequences of Effective Market Segm... Daniel Schulze-L... 2009 conference paper
   
The Effectiveness of Segmentation Strategies: A Dynam... Peter Maas, Dani... 2009 conference paper
   
Customer Value versus Employee Value Joel-Luc Cacheli... 2009 article
   
Success of Market-Orientation: Customer Value Percept... Mareike Bodderas... 2009 conference paper
   
Lernen von den Besten Peter Maas, Pasc... 2009 article
   
Was sind wir unseren Kunden wert? Peter Maas, Albe... 2009 article
   
Customer Value im Versicherungsbereich Peter Maas, Phil... 2009 article
   
Industrialisierung: Zentralisiert und vereinheitlicht Peter Maas, Bern... 2008 article
   
Customer Value from a Customer Perspective: A Compreh... Albert Graf, Pet... 2008 journal paper
   
Customer Value Analysis in Financial Services Peter Maas, Albe... 2008 journal paper
   
 
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