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title authors / eds. year type  
 
The Effectiveness of Segmentation Strategies: A Dynam... Peter Maas, Dani... 2009 conference paper
   
Value Creation in a Multichannel World: Understanding... Niklas Barwitz, ... 2016 conference paper
   
Integrating marketing and human resources Mareike Bodderas... 2010 conference paper
   
Empirical validation of cross-cultural relationship q... Mareike Bodderas... 2010 conference paper
   
Success of Market-Orientation: Customer Value Percept... Mareike Bodderas... 2009 conference paper
   
Employer Branding as a Central Construct for a Compan... Tobias Schlager,... 2010 conference paper
   
Bringing together social media and sustainability: su... Philipp Hendrik ... 2014 conference paper
   
Social media and their influence on the selection of ... Philipp Hendrik ... 2014 conference paper
   
The Influence of Search Channels and Variety Seeking ... Matthias Rüfenac... 2014 conference paper
   
Customer Value Anticipation, Loyalty and Word-of-Mout... Matthias Rüfenac... 2014 conference paper
   
Drivers of Saving Decisions from a Consumers‘ behavio... Matthias Rüfenac... 2014 conference paper
   
Customer Value Anticipation, Loyalty and Word-of-Mout... Matthias Rüfenac... 2014 conference paper
   
Social Media usage results in purchasing online Philipp Hendrik ... 2015 conference paper
   
Value Creation in an Omnichannel World: Understanding... Niklas Barwitz, ... 2016 conference paper
   
Sharing as a New Mode of Consumption: The Case of Sha... Veselina Milanov... 2016 conference paper
   
Change Management in der Assekuranz - Eine empirische... Peter Maas 1994 case study
   
Risiko-Dialog: Forschungsbericht 1994 Peter Maas 1995 case study
   
Dienstleistungs-Management bei einem Vermögensverwalter Peter Maas 1998 case study
   
 
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