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Product Recommendation Agents for Cyber Shopping Consumers

With cyber shopping, consumers face a massive amount of product information before an educated purchase decision can be made. Identifying relevant products is therefore laborious for consumers, in particular when they look for non-commodity products such as consumer electronics. Product Recommendation Agents (PRAs) help consumers in finding relevant products efficiently. PRAs recommend a set of products either explicitly according to product attributes preferred by the consumer or implicitly based on consumers’ interests and activities. PRAs retrieve hereby product information from various sources such as a retailer’s product database or a third-party’s review database. This entry introduces and discusses PRAs for cyber shopping consumers from five perspectives: (1) Purchase decision-making, (2) natural language interaction, (3) dynamic pricing, (4) product reviews, and finally, (5) product recommendation infrastructures. Future research directions on PRAs for cyber shopping conclude this entry.
   
type book chapter (English)
   
keywords mobile recommendation agents, decision support, smart products, product recommendations, cyber shopping, consumer behavior
   
book title Encyclopedia of Cyber Behavior
date of appearance 2012
publisher Information Science Reference (Hershey, PA, USA)
ISBN 978-1-4666-0315-8
DOI 10.4018/978-1-4666-0315-8.ch050
page(s) 586-599
citation Kowatsch, T., & Maass, W. (2012). Product Recommendation Agents for Cyber Shopping Consumers. In Encyclopedia of Cyber Behavior (pp. 586-599). Hershey, PA, USA: Information Science Reference, DOI:10.4018/978-1-4666-0315-8.ch050. - ISBN 978-1-4666-0315-8.