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publications

title authors / eds. year type  
 
Profilierung und Kundeninspiration Thomas Rudolph, ... 2014 book
   
Inner Value Conflicts: Emotional and Behavioral Conse... Liane Nagengast,... 2013 conference paper
   
Consumers' Reactions to Assortment Reductions and She... Thomas Rudolph, ... 2013 conference paper
   
Customers' Reactions to Assortment Reductions and She... Thomas Rudolph, ... 2013 conference paper
   
When does satisfaction lead to loyalty? A new perspec... Liane Nagengast,... 2013 conference paper
   
Kundenbindung in Handels- und Serviceunternehmen Thomas Rudolph, ... 2013 journal paper
   
New Insights on the Moderating Role of Switching Cost... Thomas Rudolph, ... 2012 conference paper
   
New insights on the moderating role of switching cost... Thomas Rudolph, ... 2012 conference paper
   
Kunden erfolgreich binden Liane Nagengast 2011 thesis
   
Die Rolle der Kunden im Category Management Thomas Rudolph, ... 2010 journal paper
   
Veränderungen im Konsumentenverhalten Thomas Rudolph, ... 2010 book chapter
   
Social Network Analysis - Erkenntnisse für die Marken... Thomas Rudolph, ... 2008 journal paper
   
Der Markteintritt von Lidl in den Schweizer Lebensmit... Thomas Rudolph, ... 2008 book chapter
   
Textildetailhandel Thomas Rudolph, ... 2008 book chapter
   
Branchenüberblick Thomas Rudolph, ... 2008 book chapter
   
 
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