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Differentiation through industrial product-service-systems in knowledge-based industries

Günther Schuh, Bastian Schittny & Georg Oschmann

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abstract Going beyond the state-of-the-art in business modelling, the TIPSS Business Model provides a chance for European toolmakers to sustainably improve their competitive position in the highly dynamic environment. Strategies to achieve a stable competitive position can be subdivided into cost leadership and differentiation as both strategies correspond with one or both of these positions via its narrow market target. Criteria for differentiation with other companies can be:
time in terms of adherence to schedule and lead time reduction,
productivity over the life span of the tool,
reduction of complexity (e.g. through parts manufacturing)
as each allows a real differentiation and a price premium.
The main enabler for the TIPSS business model is the availability of life-cycle data. Such data makes transparent in which areas services can meet the customer’s needs more precisely. State-of-the-art measurement technology developed by partners of the consortium helps to receive extended process data from a tool within the production phase. An intelligent data interpretation helps determining which service shall be offered to which customer.
   
type conference paper (English)
   
keywords Product-Service-System, Intelligent Tool, Business Model, Tooling Industry
   
name of conference Production and Operations Management Society (POMS) (Orlando, USA)
date of conference 15-5-2009
page(s) 25
publisher POMS
review double-blind review
   
citation Schuh, G., Schittny, B., & Oschmann, G. (2009). Differentiation through industrial product-service-systems in knowledge-based industries. In , pp.25: POMS.