University of St.Gallen
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Explorative and exploitative capabilities for the transition from products to services

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abstract Growing commoditization and increasingly complex customer needs in stagnating markets pushes capital goods manufactures from products to services. By integrally exploring and exploiting product and service value opportunities they must orchestrate their sensing, seizing and reconfiguring capabilities to build, integrate and rearrange their internal and external competences. This paper derives a conceptual model from the literature that ties the relations between dynamic capabilities, company assets and profitability. Furthermore it presents propositions on how explorative and exploitative approaches can be aligned to successfully develop a service business and concurrently exploit the still given value opportunities in the product business.
   
type conference paper (English)
   
keywords Servitization, Dynamic Capabilities
   
name of conference European Operations Management Association (EurOMA) (Porto, Portugal)
date of conference 6-6-2010
title of proceedings Managing Operations in Service Economies
publisher EurOMA European Operation Management Association (BrĂ¼ssel)
review double-blind review
   
citation Oschmann, G. (2010). Explorative and exploitative capabilities for the transition from products to services. In Managing Operations in Service Economies. BrĂ¼ssel: EurOMA European Operation Management Association.