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Nestlé: Sustaining Growth in Mature Markets

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abstract
   
type case study (English)
   
keywords Innovation, Growth, Leadership, Nestlé, Corporate strategy
   
date of appearance 2007
publisher ECCM
review not reviewed
   
citation Raisch, S., & Ferlic, F. (2007). Nestlé: Sustaining Growth in Mature Markets: ECCM.