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Nestlé : Sustaining Growth in Mature Markets

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type book chapter (English)
   
keywords
   
book title Strategic Management: Competitiveness and Globalization (8th Edition)
date of appearance 2008
publisher Cengage Learning, Inc. (Florence)
ISBN 032458704X
page(s) 261
citation Raisch, S., & Ferlic, F. (2008). Nestlé: Sustaining Growth in Mature Markets. In Strategic Management: Competitiveness and Globalization (8th Edition) (pp. 261). Florence: Cengage Learning, Inc.. - ISBN 032458704X.